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Free Download Strategic Brand Management

Free Download Strategic Brand Management

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Strategic Brand Management

Strategic Brand Management


Strategic Brand Management


Free Download Strategic Brand Management

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Strategic Brand Management

Review

"This text provides extensive insight into broader aspects of brand management, from a social phenomenon perspective, by emphasizing emotional and functional elements of branding and brand positioning."--Vish Maheshwari, Staffordshire University "A good and reliable branding book from an established group of authors, with updated examples that provide a relational view of branding."--Achilleas Boukis, University of Sussex "A really insightful textbook which appreciates the socio-psycho-cultural aspects and nuances of brands and branding."--Sotiris T. Lalaounis, University of Exeter

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About the Author

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath. Larry Percy is an International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School.Simon Pervan is Associate Professor in Marketing at Swinburne University of Technology.

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Product details

Paperback: 368 pages

Publisher: Oxford University Press; 4 edition (September 19, 2018)

Language: English

ISBN-10: 019879780X

ISBN-13: 978-0198797807

Product Dimensions:

9.6 x 0.6 x 7.4 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#686,988 in Books (See Top 100 in Books)

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