Senin, 24 Desember 2018

Download Foxes in the Henhouse: How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out, by Steve Jarding

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Foxes in the Henhouse: How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out, by Steve Jarding

Foxes in the Henhouse: How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out, by Steve Jarding


Foxes in the Henhouse: How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out, by Steve Jarding


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Foxes in the Henhouse: How the Republicans Stole the South and the Heartland and What the Democrats Must Do to Run 'em Out, by Steve Jarding

From Publishers Weekly

Those who stayed up late to watch with worry or woke in dismay after the November 2004 presidential elections will welcome this answer to "How in the Hell did this happen?" as the first chapter, aptly titled, promises to explain. In this humorous discussion of what went wrong and how to change it, Harvard professor Jarding and Virginia politico Saunders present a method to secure a Democratic victory by gaining the lead in the South and the Midwest. The book encourages Democrats to open their minds to the rural culture of "Bubbas," or blue collar, religious folks who despise government intrusion, have been voting Republican and would respond to political "NASCAR marketing." Jarding and Saunders keep it lively, interspersing low-blow jabs at Republicans with statistics, political history and strategies for Democrats to connect with Bubbas over contentious issues like gun control, environmental protection, gay marriage and abortion.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Product details

Hardcover: 336 pages

Publisher: Touchstone; First Edition edition (March 28, 2006)

Language: English

ISBN-10: 0743286510

ISBN-13: 978-0743286510

Product Dimensions:

6.2 x 1.2 x 9.4 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

3.5 out of 5 stars

13 customer reviews

Amazon Best Sellers Rank:

#1,368,063 in Books (See Top 100 in Books)

Got this as a gift for misquided grandchild. Would not consider reading it myself.

Excellent! Important to review what has happened as we try to rewrite history. Reading this book helped to explain so much and help me recall what was going on. Perhaps if more people read this, we would actually learn from history rather than repeating. Should be required reading for all Democrats who are running for office.

Needs more cuss words from Mudcat

this is a great book. Good insight into what happened in the "contract w/America." Great reading for anyone of progressive political persuasion

Foxes in the Henhouse should be required reading for any Democrat or Independent who loves this country and is unwilling to let it continue on the Republicans' disasterous course. (Any writers willing to say that Reagan couldn't carry LBJ's jockstrap are aces in my book!)

Too much of this book is spent on telling Democrats how they can win back the White House, and, more importantly, the voter's trust. Nice premise, but it lacks imagination. While they make a good case that Republicans lie their way into wars they can get out of and give taxpayer money to wealthy associates, authors Steve Jarding and Dave Saunders spend a lot of time complaining. This is probably what makes the Democrats. Democrats whine about everything and agree on next to nothing. There is no sure thing if you're a Democrat (nominating a decorated war hero for president to oppose a clueless draft dodger) didn't accomplish anything. Of course John Kerry had the charisma of a fence post, but that's another issue.One area of concern is the author's ability to gloss over reality. Take the opening sentence to chapter 5 on page 105. How many blacks or homosexuals, or any other left of center group could identify with the statement that "several generations of Americans had witnessed firsthand the power and compassion of a government dedicated to equality, justice, fairness, and opportunity[?]" Jarding and Saunders seem out of touch, way out of touch, with the plights of many Americans who likely would associate themselves with the Democratic party. The bulk of the book impl;ies that the best way to reach out to voters is to take a page out of the Republican's book. Isn't that what's gotten us into this mess in the first place?This book just never hit home with me. I like how they paint the National Rifle Association as a radical group that threatens our freedoms more than they support them. They also have a nice collection of quotations on page 197, but the overall impact misses the mark.

Jarding and Saunders provide a credible, well-reasoned, and easy-to-read critique of recent Democratic campaigns, along with suggestions for significant improvement."Foxes in the Henhouse" begins by dissecting the '04 Presidential election into numerous dimensions, showing that Bush had improved over '00 results in about every way possible - concluding that the problem was not that eg. "Bush was a wartime President - very difficult to beat" but that Kerry, et al, had run an ineffective campaign.Kerry's last mistake was ending up with $15 million in the bank, and 75,000 votes short in Ohio that he possibly could have won had the money been used. His first mistake - conceding the equivalent of 27 states (Bush campaigned everywhere) and their 227 electoral votes - 84% of the total Bush needed to win. Most of the 27 states were in the South, fastest growing area in the U.S. and an area Saunders had recently demonstrated as winnable via Democrat Warner's 2004 victory in the governor's race.The authors assert that character assassination is now a conventional weapon for Republicans, and Democrats need to fire back. Kerry, for example, should have immediately gone after Bush on the Swift Boat attacks, and called for a debate on military matters (current issues and past service), and held it in the South. They also believe that '04 Democrats mistakenly focused on the economy instead of the war on terror, and added Wesley Clark or Bob Kerrey to the ticket. (Another possibility was Sen. Graham with a 70% approval rating in Florida. a state with 27 electoral votes - enough for Kerry to win.) Instead, Kerry let himself look foolish on the topic by being framed with the "I voted for the "87 billion in spending before I voted against it.""Foxes in the Henhouse" claims that data show voters in the South and rural America increasingly voting primarily according to issues of patriotism (eg. anti-flag-burning) or morals (they also attend church more often). Republicans have taken advantage of this by using these polarizing issues, without even being burdened with pressure to deliver tangible goods. (Possibly part of the reason Bush II feels free to fill positions with little regard for competence.) The "key" to winning the South is utilizing means to connect culturally with its masses.The authors believe that the best way to start connecting is NASCAR - eg. sponsor a car. Another is country music - eg. rewrite a popular song to endorse a candidate and have it played regularly by a popular hillbilly band. A third is via other sports - eg. hand out pins with the school and the candidate's name at football games. A fourth suggestion is to get a leading sportsperson to get out the word (eg. at gun shows) that the candidate is not going to be taking away their guns (helps also if the candidate can shoot well).Finally, Jarding and Saunders offer specifics on rebutting claims that Republicans are the party of family values and God (eg. abortion rates rose 25% under Bush), fiscal conservatism (enormous spending increases; letters from Harvard Business School professors and Nobel laureates in Economics criticizing Bush's "accomplishments," and national defense (serious blunders in setting Iraq troop levels, insufficient armor, trying to short-change veteran's benefits and reduce "combat pay).Bottom-Line: "Foxes in the Henhouse" ought to boost the morale of any Democrat, and boost all their candidates.

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Minggu, 02 Desember 2018

PDF Ebook Spanish Phrase Book for Travelers: Spanish Phrases, Book 1

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Audible Audiobook

Listening Length: 6 hours and 43 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: My Daily Spanish

Audible.com Release Date: December 20, 2017

Language: Spanish, Spanish

ASIN: B078H9X7RB

Amazon Best Sellers Rank:

“Spanish Phrase book for Travelers (with audio!)” is a great book to learn Spanish. I am a native Spanish speaker, and I absolutely found this book to be useful and a must-have for those who want to learn Spanish and are planning to travel to a Spanish-speaking country. The book starts with the basics (Hi, My name is, etc. …) and finishes with complex phrases that will help you make complete sentences and establish coherent conversations. I enjoyed that the book also contains how to pronounce each word! Spanish is quite complicated, and I think this book does a great job at summarizing essential words and phrases that will help you communicate clearly. There were some words and phrases that I found to be incorrect. Essentially the words were correctly translated but the context in which the word was been used was incorrect (Esta/Este, Esa/Ese, etc). However, it was a very small portion of the book. As a native Spanish speaker, I recommend this book.

I purchased this book because I am currently traveling through Central America, and want to improve my Spanish skills. I did not study Spanish formally, so I find it to be really helpful and easy to navigate. The chapters are broken up into topics relevant to traveling. I have been shy to practice Spanish with locals in the past, but I feel this book will continue to be a practical reference guide for me through my travels. The audio helps with pronunciation that I might not have known otherwise. Definitely recommend this purchase for anyone traveling through Spanish speaking countries, who might need a little extra knowledge and confidence with their Spanish skills.

I love that this book comes with an MP3, it really helps with pronunciation. I am excited to try to use what I have learned when I go to Spain in May! It is also really nice that the chapters are broken up into topics relevant to traveling.

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It was helpful

I enjoyed this book very much. It is awesome for beginners as well as people who wish to brush up on the language I took Spanish for a few years and I found it very helpful especially since I have been out of practice! The book goes over phrases from various topics, especially ones that come up in everyday conversation. Lastly, I loved how they had the phonetics of how to say each word.

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Selasa, 27 November 2018

Free PDF Public Opinion: How People Decide; The Role of News, Propaganda and Manufactured Consent in Modern Democracy and Political Elections

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Public Opinion: How People Decide; The Role of News, Propaganda and Manufactured Consent in Modern Democracy and Political Elections

Product details

Paperback: 178 pages

Publisher: lulu.com (July 11, 2018)

Language: English

ISBN-10: 1387939920

ISBN-13: 978-1387939923

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Jumat, 23 November 2018

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Print Length: 222 pages

Publisher: Frederick Fell Publishers, Inc. (September 30, 2005)

Publication Date: September 30, 2005

Sold by: Amazon Digital Services LLC

Language: English

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Sabtu, 17 November 2018

Ebook Free Francis Buchanan in Se

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The development history of Bangladesh is marked by fluctuations, turn-abouts and decelerations. To understand these complex dynamics of social and economic change towards finding solutions, we need to dig for historical knowledge. Francis Buchanan's account is the earliest and the most significant source of new information of 18th Century Bengal, Arakan, Tripura, Cachar, Manipur, Mizoram and Burma (Myanmar). It provides unique information on Southeastern Bengal in particular and further regions to the South and East in general and is a good example of how Europeans collected knowledge of the wider world and what views they held. It contains information on rural economy, social life and ethnic relations and above all of the British imperial policy in the region. Although Buchanan's account is presented as a travel diary, it is the diary of a disciplined traveller and is thus seen to represent a genre. His surveys are of far more than antiquarian interest as they provide us with the first detailed information in existence about rural Bangladesh. "He is, first and foremost, an intellectual forbear of all social scientists trying to make sense of social structure and social change in South Asia."

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Product details

Hardcover: 209 pages

Publisher: University Press; 2nd edition (October 5, 1995)

Language: English

ISBN-10: 9840511920

ISBN-13: 978-9840511921

Product Dimensions:

8.5 x 5.8 x 0.9 inches

Shipping Weight: 13.6 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#6,347,041 in Books (See Top 100 in Books)

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Rabu, 07 November 2018

Ebook Doing News Framing Analysis: Empirical and Theoretical Perspectives

Ebook Doing News Framing Analysis: Empirical and Theoretical Perspectives

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Doing News Framing Analysis: Empirical and Theoretical Perspectives

Doing News Framing Analysis: Empirical and Theoretical Perspectives


Doing News Framing Analysis: Empirical and Theoretical Perspectives


Ebook Doing News Framing Analysis: Empirical and Theoretical Perspectives

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Doing News Framing Analysis: Empirical and Theoretical Perspectives

Review

"While some academics consider the framing concept past its prime, this volume shows how vibrant, diverse, and global framing research is. Conceptual tensions, the interplay between different actors’ frames, frames in the new and platform driven media landscape, and comparative challenges. All these fundamental perspectives areaddressed in this monumental and timely collection. A must read."–Claes de Vreese, Ph.D. Professor of Political Communication, University of Amsterdam. "Paul D’Angelo puts on a command performance as editor, assembling a world-class team of researchers who make a definitive statement about how news framing research ought to be conducted―and the issues that arise in examining the lenses through which journalists produce news to an awaiting world. Part reflection on the craft of media research, part empirical demonstration, equal measures insightful, Doing Framing Analysis II should be on the shelf of every serious analyst of news." – Erik P. Bucy, Marshall and Sharleen Formby Regents Professor of Strategic Communication, Texas Tech University

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Product details

Paperback: 392 pages

Publisher: Routledge; 1 edition (December 18, 2009)

Language: English

ISBN-10: 9780415992367

ISBN-13: 978-0415992367

ASIN: 0415992362

Product Dimensions:

6 x 0.9 x 9 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#1,369,645 in Books (See Top 100 in Books)

If you are doing a research project using framing analysis, this book is utterly indispensable. Collecting methodological essays from some of the leading researchers of the day in quantitative, qualitative, and multi-modal framing analysis, this book will help you to understand the method more thoroughly and pin down the elements that will be most important to your own research, allowing you to confidently set your methodology/research plan. Framing as a theory can be a bit elusive, with advice often coming the form of "just do it,' but this work will help you understand exactly what good research in this field looks like, what the major advantages and drawbacks of certain approaches are, and what kinds of things you should be aware of to remain reflexive and open-minded during your process. A must have.

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Kamis, 25 Oktober 2018

Download Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Amazon.com Review

Unlike practically every other segment of the modern business world, the corporate-sales department has changed very little from the rigid organizational framework it first attained back in the gray-flannel '60s. But even that bastion of traditional business structure is starting to evolve, as customers at all levels begin to reconsider their expectations, purchasing patterns, and criteria for establishing and maintaining relationships with sales professionals. Rethinking the Sales Force, by Neil Rackham and John De Vincentis, is an innovative attempt to give today's salespeople a push in the right direction before the inevitable sea change now developing totally overtakes them and undermines their potential for future success. Rackham, author of Spin Selling, and De Vincentis, an independent sales and marketing consultant, use leading real-world examples such as Microsoft, IBM, and Charles Schwab to show how the commercial viability of assorted products and services can be dramatically improved by determining the real needs of three different types of buyers--whom they call "intrinsic value customers," "extrinsic value customers," and "strategic value customers"--and then developing the appropriate sales strategies to meet them. --Howard Rothman

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From the Back Cover

Sales forces that simply communicate value to customers are doomed to fail­­sales must begin to create customer value to survive. In today's markets, success can no longer be obtained by salespeople communicating the value of a product or service­­it rests on the critical ability to create value for customers. Enter Rethinking the Sales Force. In this book, best-selling author Neil Rackham and international sales and marketing consultant John De Vincentis have created a breakthrough guide for sales and marketing executives. Rackham and De Vincentis help sales forces rethink and retool their selling strategies by introducing eye-opening insight for winning in the new marketplace. "Of the many books published each year on marketing and selling, only a tiny fraction have anything new to say. This is one of them. It will radically change your thinking about your sales force, and even whether you need one."­­Philip Kotler, Distinguished Professor of International Marketing, J. L. Kellogg Graduate School of Management, Northwestern University "A compelling premise. Without question, this is an important and useful book for companies serious about improving sales performance."­­Chuck Farr, Former Vice-Chairman, American Express. "Sales forces of tomorrow will need to be fundamentally different from today. This book provides an interesting and valuable window into the future of selling and what the next generation sales force will have to do to prosper."­­Michael Graff, President, Business Aircraft, Bombardier Aerospace

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Product details

Hardcover: 320 pages

Publisher: McGraw-Hill Education; 1 edition (February 5, 1999)

Language: English

ISBN-10: 9780071342537

ISBN-13: 978-0071342537

ASIN: 0071342532

Product Dimensions:

6.1 x 1.2 x 9.3 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

33 customer reviews

Amazon Best Sellers Rank:

#288,265 in Books (See Top 100 in Books)

Love the book, It's given me a hugely valuable framework for segmenting customers and opportunities that I've never seen anywhere else. Even though it was written more than a decade ago, it's still spot-on, and highly relevant!But the Printing is AWFUL! Almost unreadable. A poorly printed newspaper looks better than this. If I didn't need a couple of people that I work with to read this right away, I would have returned the books. They were printed on what looks like a 20-year-old inkjet printer - probably 300 dpi - with cheap, aftermarket ink.McGraw Hill, you should be ashamed of yourselves for letting your printer get away with this horrible quality.Even if these were mass-market, discount, paperback books, the quality would not be acceptable. But these are expensive, hardcover books.

The book is nearly 10 years old - but still is very relevant. The authors take the reader through an analysis of the Tranactional, Consultative and Enterprise sales cycles, skills, approach and characteristics. The key lesson, emphasized over and over again by the authors, is that "selling is not just selling". Each type of sales requires a different approach, a different sales strategy, a different type of salesperson, and a different selling expectation on the part of both the customer and the vendor.Much of what was predicted by the authors a decade ago has come to pass - and their insight into the psychology and strategy of sales along these three approaches make the book near timeless at its core. If you are responsible for sales or developing sales strategy, this book will help you think and frame up many questions to ask when your sales approach is not performing as expected.

It is a very good explanation how the sales process is boarded from a Buyer's view. The result is the change of usual analysis if you work as a sales person. How to engage with the buyer with a better knowledge of his vision is quite useful depending on the stage of the sales cycle you are. Also talks about strategies and makes reference to the specific activities you can adopt in your business to improve results when you sell solutions. Eventhough you have no experience in sales it could be positive to read it at a manager level.

Some of the books addressing the Internet's effect on business are so buried in futurist fantasy, that it's appliaction for selling today is limited. Rackham and De Vincentis do an excellent job of building a framework for viewing today's selling in an atmosphere of radical change including, but not limited to the Internet's effect on business. Filled with relevant examples, and clear advice about what works and what doesn't; I found the book very valuable in thinking how to apply new age selling to old work products. The premise of the book is that Sales must be about creating value for the customer and not just communicating it. How this is done is dependent on the nature of the sale: transactional, consultive, or enterprise and the structure of the sales channel. They warn against the ctitcal mistakes of applying the wrong solution for the wrong type of sale: If you are in a transactional situation (cost and price driven) it would be disastrous to apply a consultive or enterprise solution. They also warn that while our egos may want us to think that we want a consultive or enterprise relationship, that these types of sales are much tougher that we think, and that enterprise sales specifically are rarely successful for both parties. This is solid usable information. It should be a part of your thinking on sales strategy.

There have been many changes in how our customers buy. The two biggest influencers are the Internet and the crowded marketplace. Rackham's book was published in 1991 and laid the foundation for new thinking in how we align with our customer's buying processes and create value, reduce costs or become easier to do business with. B2B companies that do not follow Rackham's lead are doomed to become commodities. Every student of professional sales processes should have this book.

This book includes key considerations about the nature of large sales and shows, by means of contrasting with smaller sales, the specific requirements for success in this field. By reading this book the reader understands perfectly why extremely successful salespeople of low priced items fail when they are "promoted" to the selling of most prestigious and expensive items. It is a must for anyone in the field or large sales.

It was sold as a new book, but it has writing on all of the pages from the prior owner.

... but getting outdated. Everyone interested in shaping and organizing a sales organizations should read it. Sales professionals should also review it for insight when thinking about segmenting their customers. It was very insightful in its days and is to an extent still today. As with all of these types of books it is ONLY ONE COMPONENT or view of how customer segmentation ans sales force alignment can be successful. SO take it as input, not gospel.

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